HoReCa
An advanced Wi-Fi network for the hotel industry sector
Recognition and automatic access to Wi-Fi for registered customers
Automatic recognition and connection to the Wi-Fi service for all customers who have registered at least once.
Detailed statistics on the connection and on the customers' online behavior
Presentation of connection statistics data extremely detailed and information on the online behavior of customers, i.e. the most used applications, the most popular sites, in an aggregate way or by exercise, comparing the data against the national and international averages of the sector to which they belong.
In-depth analysis of customer behavior in the location
Each exercise will also be able to analyze the physical behavior of the customers, know their number and permanence within the location. This allows you to accurately evaluate the effectiveness of the marketing actions, as well as the trend of visits during particular promotions and initiatives.
Use of collected data for campaigns personalized communication
The personal data collected via the Wi-Fi network, once obtained i related consents from customers, as required by Regulation UE679/2016 (GDPR), can be used for engagement and communication campaigns extremely customized.
