Engagement

Personalized communication campaigns in full compliance with European regulations.

The platform allows the use of data collected through its Wi-Fi network to create personalized communication campaigns in compliance with European regulation n. 2016/679 GDPR (General Data Protection Regulation) on privacy and data protection.

The right message, in the right place, at the right time.

You can build customer journeys to automate the sending of surveys, promotions, and information aimed at increasing customer satisfaction and loyalty, as well as promoting your business with targeted and real-time measurable actions.

Integration with management and marketing automation software

You can connect LUMEN to all the management and communication tools you already have, using our APIs intended for engagement services, as well as through integrations with the main CRM, ERP, and DEM.

Our team is always available to evaluate any new integrations upon request.

Salesforce

You can transfer data derived from Wi-Fi access to your Salesforce account to effectively enrich your customer's profile with meaningful attributes. All typical Wi-Fi access data, such as email, frequency of arrival, and time of stay, will be sent to the Salesforce CRM for a perfectly coordinated and thus more effective use.

Hubspot

Automatic Wi-Fi network access allows for accurate identification of your customers' habits, enabling effective segmentation that can be easily shared with your Hubspot account for all marketing automation actions you can implement with this tool.

Pipedrive

As with any CRM, Pipedrive can also use data derived from WiFi access, such as email, frequency of arrival, and length of stay, to enrich the profile of your customers with easily retrievable attributes through integration with LUMEN.

Mailchimp

Integration with Mailchimp allows you to use the emails collected through the Wi-Fi network to build personalized mailing lists using the tools offered by the world's largest mailing platform. In this way, campaigns can benefit from the information collected at the location and appropriately segment various categories of recipients.

Direct integration with LUMEN APIs

The information collected by LUMEN through the WiFi network is available through APIs that we have developed to make this information available to our clients, both for autonomously integrating it into their own CRM/ERP or for enriching existing data with decisive attributes for any type of engagement activity.