Retail
Benefits of using LUMEN, an advanced Wi-Fi network in the retail industry.
Automatic in-store Wi-Fi access for registered customers
Automatic recognition and connection to the in-store Wi-Fi service for all customers who have registered at least once.
Detailed connection and online behavior statistics of customers
Presentation of extremely detailed statistical data on connections and online behavior of customers, including the most commonly used applications, the most visited sites, either in aggregate or per store, comparing the data with national, European, and global averages.
Analysis of customers' physical behavior in-store
The store manager can also analyze customers' physical behavior, knowing the number of customers in each area of the store, either in the form of a heatmap. This allows for a precise evaluation of the effectiveness of marketing and sales actions, as well as trends in visits during particular promotions and initiatives.
Using Wi-Fi data for personalized communications with customers
The personal data collected through the Wi-Fi network, once the relevant consents have been obtained from the customers as required by the EU Regulation 2016/679 (GDPR), can be used by the store manager for highly personalized engagement and communication campaigns.
